Service Marketing

Introduction : According to “Fisk and Tansuhaj” (1985), there are 10 categories of attend: health worry service, hospitality, travel and tourism, education and research, telecommunication… I would care to choose as categories of service, the travel and more precisely: “Easyjet”. Firstly, I will talk about the 5 characteristics of service (EasyJet), and mo to finish, I will talk about the 7P’s of this airline business Characteristics of service ▪ intangibility: According to Lovelock the notion of intangibility arises because the node or node spatenot judge the quality of the product sooner actually obtaining it. work on now, Easyjet is a part of the to the highest degree intangible airlines, especially because of its inexpensive orientation. Here are around of the facts which make Easyjet’s service intangible: - Internet troth system: the guest books his flight of stairs from his home on his computer. Once booked he wholly receive a confirmation by Email. He rumpnot tie in anything tangible. - During the flight, aught else is included in the travel price: the customer pays for the dose service only.

- afterward the flight you purport covert your luggage and go a agency without any additional products later on that, Easyjet service can be more tangible refund thanks to the call-centre, to the airport staff, to the website (precise and illustrative), and thanks to the extra sales. Indeed, advertising is a mode to convey the service more intangible becau se customers have a visual display of the se! rvice quality. Concerning the internet forum, people can see the different critics and experience of the other customers which will give them to get an opinion. Howerver, Easyjet could be more tangible if they would, for example: disregard flight tickets by mail, allocate preferred seat for for separately one passenger (the customers have the feeling to pay for his knowledge seat)… just these ideas have a high operating...If you want to get a full essay, order it on our website: BestEssayCheap.com

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